New 'Little Book' project
Disq have recently completed a campaign which is a 100% recyclable packaging solution for an interactive CD ROM, aimed at raising awareness of recycling garden waste to 14,000 Leeds households.
Working closely with AGI, Disq devised an innovative ‘Community Compost’ Little Book to house the educational CD ROM, using materials that were fully bio-degradable and also of a significantly high quality to enable a four colour printing process.
Our client is able to track and measure the effectiveness of the campaign, using our DMAce technology, There was a 10% response from environmentally conscious consumers who responded to an online offer within the CD-ROM content. The result far exceeded LOGS’ expectations of a 1% response rate.
Ben Blackburn, Local Communications Project Manager for WRAP (Waste & Resources Action Programme), who funded the LOGS project, said that the CD ROM package “was very impressive”.
For more information about what DMAce can acheive for your company, please contact Mike Kaye on 0845 345 2712 or email mike@disq.co.uk
For more information about the Little Book product visit www.littlebook.co.uk |